Corporate Brochure Design London

Brochure Design & Print for Live-in Guardians

Brochure Conception

Towards the back end of last year, Live-in Guardians kindly asked us if we’d like to be involved in the design of their new brochure. They felt their current offering had come to the end of its life-cycle, and needed replacing with something much more modern and exciting.

After receiving some initial concept ideas and requirements, it quickly became apparent that LiG required something of a high standard and finish, which could be used in meetings with large corporate companies and prospective clients.

Design Ideas

With some influence from LiG, we set to work on three separate idea’s for a front cover.

The styles and themes used on the cover would ultimately decide how the rest of the brochure would look, so it was important to get this right. Luckily for us, a decision on the cover was made by LiG quite swiftly, allowing us to continue with the rest of the design.

Getting Down To It

By now, we’d received content for around half of the brochure. It was becoming clear that we’d need to look at splitting the content over 12 pages, in order to incorporate all of the content.

We proposed a very simple overview of the brochure layout, to give LiG a rough idea of where each section of content would fit.

One of the initial requirements from LiG was to try and incorporate some of the elements from the website into the brochure. It was this idea that really helped shape the overall feel of each page.

Aside from the front and rear pages, we decided to create double page spreads for each section of content. We attacked each section individually, keeping in mind the themes used across the website and front cover.

In-keeping with the website, we focused on the use of block lettering, clean lines, simple, similar colours, and a variety of shapes, used to bring each page together.

After progressing with each section, we’d look to Danny at LiG for his thoughts and feedback. Small on-going changes we’re requested and made throughout the process, but thankfully, LiG really liked how the brochure was coming together, meaning we didn’t have to retrace our steps and make any drastic changes.

Final Stages

With the design progressing nicely, our thoughts turned towards the print.

Having already compared the prices of several local and online printers, we had a good idea of where to have the brochure printed.

We provided LiG a sample swatch of available materials and finishes, which would help them in deciding on a preferable print quality.

After finalising the design, a full version was fired over to LiG for proof-reading and final checking. More than happy with the overall design, LiG sent over some minor text corrections, which were quickly resolved.

The next step was to have a demo print run ordered. This was mainly to check for any inconsistencies across the double page spreads and to ensure the overall layout worked as expected.

LiG were elated with the results of the demo print run and we are currently in talks with them regarding the next, full run.

View the finished product

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