George, our founder, CEO and Lead Developer, is the father of all things Hood. His commitment to our clients (and his own cardiovascular fitness) knows no bounds. He’s been known to cycle to work through rain, sleet, snow, tornado and hail storms just to make sure clients are happy.
Demonstrating a precocious talent for design, at school young George was often seen creating simple websites on school computers, and figuring out jazzy designs for the school newspaper.
As a teenager, music was George’s big love. He used his design skills to get a foot in the industry, producing flyers and designs for (and putting on) music nights in some of Nottingham’s best-loved venues.
His first real forays into public website design were music-related, too. George created his first website using a combination of flash/html and PHP in 2004/5, for his own music promotion label.
Looking to make his learning a bit more official, George picked up a BSc in Computer Science at Trent university, becoming well-versed in C++, low level programming, computer architecture, UNIX systems, UNIX programming, Visual Basic (VB) and learned how to build websites and online applications in PHP.
Then, after a few years of work, hankering for even more knowledge George went back to university to undertake his Masters Degree in Computer Science with a Games Technology focus. Developing for PlayStation and Xbox platforms, he learned all about real-time programming with new coding languages, architectures and workflows.
It was then he discovered his true calling as a C# .NET programmer.
His years of freelancing have also taught him the most valuable lesson of all: absolute client focus.
A born-and bred Nottingham lad, George lives and breathes his home city. He’s a fervent Forest supporter, and also obsesses over Notts CCC and the England cricket team. He can often be found knocking balls about at the local golf course or tennis courts, or cooking up a storm for his family and friends.